The Czech bicycle brand Amulet has a new owner, continues the tradition and brings a new segment for adults to the market

For twenty-five years, the Czech brand Amulet has been a guarantee of quality light bikes. It has its origins in southern Moravia and over the years it has gained thousands of fans, especially among parents who want to buy their children a quality bike with good stability and an emphasis on low weight.

Last year, Amulet was taken over by a new owner – the company SNOW-HOW, which is 100% owned by Tomáš Sgalitzer. He wants to build on the tradition of the brand and further develop it and invest in it. He invited former bicycle racers to his team and prepared the first collection of e-bikes for adults for the 2022 season.

Cycling in the Czech Republic is experiencing an unprecedented boom

Amulet entered a new stage with a new investor. They will definitely not leave the wide range of children's bikes. It will further develop them and build on the experience in this area. Cycling in the Czech Republic is also experiencing an unprecedented boom due to the covid-19 epidemic. Many more people began to enjoy this individual or family sport. The Amulet brand wants to provide them with really high-quality bikes at an affordable price in specialized stores throughout the Czech and Slovak Republics. Just get on them and go. And experience the joy of movement.

The first Amulet electric mountain bike is heading to bike shops right now

Some will recall that Amulet also produced bicycles for adults. But it was a small amount. That is changing now. The new owner is expanding the portfolio so that the customer can choose from a varied offer. New this year are Amulet electric mountain bikes with a long range and a high-quality motor. It depends on the riding style and the terrain, but with this electric bike you can comfortably travel 130 km. Reliability is guaranteed by a modern engine from one of the world's largest manufacturers - Bafang. The most modern M410 engine model currently available in the world is part of Amulet e-bikes. The hallmark of quality is provided by 20-amp battery cells from Samsung. When you add sporty geometry in combination with a modern design, you have a modern mountain e-bike suitable for off-road use for active athletes. This season offers five models in two color versions.

The Czech bike brand Amulet is gradually going global

Former profesional cyclists are working on the development of the bikes. Tomáš Sgalitzer is convinced that a good brand must be able to offer bikes for all age categories. His team's work on the development of children's and adult bicycles, transfer modern cycling trends to production and also test everything. Within a few years, Amulet will also offer electric mountain bikes for children. From the Czech and Slovak markets, Amulet will also expand to other European and world markets. Cycling is a modern sport for everyone. After all, more people have a bike in their garage at home than a hockey stick. Amulet bikes are built for active athletes, recreational athletes will also get good use out of them. Thanks to the sporty geometry, riding them is comfortable and pleasant. And who knows? For example, casual cyclists can become active athletes thanks to Amulet bikes. Here you will find an overview of bike shops where you can purchase the new collection of Amulet electric mountain bikes.